Friday, June 16, 2006

Home is where the jobs are . . .

Powergen, a large energy-producing and distributing company in the UK, has announced that it is closing its call centres in India.
Thank God for that!
I am not being racist when I express my delight. I just want to understand what the guy (or girl) on the other end of the line is saying when I call a company with a query. So often I call my bank, my insurance company - even my local retailer - and I get a person with such a strong accent that I cannot understand what is being said. I almost feel guilty in these days of political correctness when I ask them to repeat what they said or to explain what they mean. And I often wonder if they really understand what I am saying.
The scenario comes to mind of a call-centre operator in Mumbai talking to a customer with a thick Glaswegian accent. Would either of them understand what the other was saying?
My own company stopped employing call centres altogether when they realised that their computers did not necessarily give totally accurate information about stock levels in individual stores. Thus, when a person in our Belfast call centre told a customer that a certain item was in stock and on the shelf in Exeter, the expectant customer trolls along only to find that the computer was wrong and Exeter is still waiting for stock.
Nothing is better than talking to the person who has actual sight of the stock on the shelves. He (or she) can then tell the customer it is physically there and can take steps to keep it there until the customer comes to get it.
It brings back the personal touch to shopping. It also brings back the confidence of the customer. If the person talking is 6,000 miles away how can he be sure he is not misleading the customer?
This is not xenophobia - it's just common sense.

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